Google AdSense Adoption Trend

Live install and churn numbers for Google AdSense, counted from observed tech-stack changes across continuously re-crawled websites. Updated daily.

Businesses using it
805,807
Installed, last 30d
+6,359
+1,024 this week
Dropped, last 30d
−6,284
−915 this week
Net, last 30d
+75

Recently adopted Google AdSense

Fresh from the crawl, newest first.

6,359 businesses installed Google AdSense in the last 30 days, each one made a buying decision this month.

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About this data

How does ListSignal count Google AdSense installs and churn?

Each business website is re-crawled continuously and its detected stack is diffed between crawls. An install means Google AdSense appeared on a site where it wasn't previously detected; churn means it disappeared. This measures production deployments on live sites, not downloads or surveys.