Google Fonts Adoption Trend
Live install and churn numbers for Google Fonts, counted from observed tech-stack changes across continuously re-crawled websites. Updated daily.
Businesses using it
16,688,903
Installed, last 30d
+70,551
+10,438 this week
Dropped, last 30d
−79,384
−11,524 this week
Net, last 30d
-8,833
Recently adopted Google Fonts
Fresh from the crawl, newest first.
70,551 businesses installed Google Fonts in the last 30 days, each one made a buying decision this month.
Get all 70,551 new Google Fonts adopters, emails includedAbout this data
How does ListSignal count Google Fonts installs and churn?
Each business website is re-crawled continuously and its detected stack is diffed between crawls. An install means Google Fonts appeared on a site where it wasn't previously detected; churn means it disappeared. This measures production deployments on live sites, not downloads or surveys.