Google Publisher Tag Adoption Trend
Live install and churn numbers for Google Publisher Tag, counted from observed tech-stack changes across continuously re-crawled websites. Updated daily.
Businesses using it
45,716
Installed, last 30d
+2,134
+626 this week
Dropped, last 30d
−2,148
−558 this week
Net, last 30d
-14
Recently adopted Google Publisher Tag
Fresh from the crawl, newest first.
2,134 businesses installed Google Publisher Tag in the last 30 days, each one made a buying decision this month.
Get all 2,134 new Google Publisher Tag adopters, emails includedAbout this data
How does ListSignal count Google Publisher Tag installs and churn?
Each business website is re-crawled continuously and its detected stack is diffed between crawls. An install means Google Publisher Tag appeared on a site where it wasn't previously detected; churn means it disappeared. This measures production deployments on live sites, not downloads or surveys.