HubSpot Adoption Trend

Live install and churn numbers for HubSpot, counted from observed tech-stack changes across continuously re-crawled websites. Updated daily.

Businesses using it
138,808
Installed, last 30d
+57,514
+2,422 this week
Dropped, last 30d
−3,909
−424 this week
Net, last 30d
+53,605

Recently adopted HubSpot

Fresh from the crawl, newest first.

57,514 businesses installed HubSpot in the last 30 days, each one made a buying decision this month.

Get all 57,514 new HubSpot adopters, emails included

About this data

How does ListSignal count HubSpot installs and churn?

Each business website is re-crawled continuously and its detected stack is diffed between crawls. An install means HubSpot appeared on a site where it wasn't previously detected; churn means it disappeared. This measures production deployments on live sites, not downloads or surveys.