HubSpot Adoption Trend
Live install and churn numbers for HubSpot, counted from observed tech-stack changes across continuously re-crawled websites. Updated daily.
Businesses using it
116,982
Installed, last 30d
+3,643
+772 this week
Dropped, last 30d
−5,442
−1,168 this week
Net, last 30d
-1,799
Recently adopted HubSpot
Fresh from the crawl — newest first.
3,643 businesses installed HubSpot in the last 30 days — each one made a buying decision this month.
Get all 3,643 new HubSpot adopters — emails includedAbout this data
How does ListSignal count HubSpot installs and churn?
Each business website is re-crawled continuously and its detected stack is diffed between crawls. An install means HubSpot appeared on a site where it wasn't previously detected; churn means it disappeared. This measures production deployments on live sites, not downloads or surveys.