Klaviyo Adoption Trend

Live install and churn numbers for Klaviyo, counted from observed tech-stack changes across continuously re-crawled websites. Updated daily.

Businesses using it
225,088
Installed, last 30d
+9,677
+722 this week
Dropped, last 30d
−6,018
−563 this week
Net, last 30d
+3,659

Recently adopted Klaviyo

Fresh from the crawl, newest first.

9,677 businesses installed Klaviyo in the last 30 days, each one made a buying decision this month.

Get all 9,677 new Klaviyo adopters, emails included

About this data

How does ListSignal count Klaviyo installs and churn?

Each business website is re-crawled continuously and its detected stack is diffed between crawls. An install means Klaviyo appeared on a site where it wasn't previously detected; churn means it disappeared. This measures production deployments on live sites, not downloads or surveys.