Mailchimp Adoption Trend
Live install and churn numbers for Mailchimp, counted from observed tech-stack changes across continuously re-crawled websites. Updated daily.
Businesses using it
17,138
Installed, last 30d
+2,912
+1,060 this week
Dropped, last 30d
−4,064
−1,884 this week
Net, last 30d
-1,152
Recently adopted Mailchimp
Fresh from the crawl, newest first.
2,912 businesses installed Mailchimp in the last 30 days, each one made a buying decision this month.
Get all 2,912 new Mailchimp adopters, emails includedAbout this data
How does ListSignal count Mailchimp installs and churn?
Each business website is re-crawled continuously and its detected stack is diffed between crawls. An install means Mailchimp appeared on a site where it wasn't previously detected; churn means it disappeared. This measures production deployments on live sites, not downloads or surveys.