Meta Pixel Adoption Trend
Live install and churn numbers for Meta Pixel, counted from observed tech-stack changes across continuously re-crawled websites. Updated daily.
Businesses using it
1,627,901
Installed, last 30d
+25,709
+5,395 this week
Dropped, last 30d
−23,947
−5,053 this week
Net, last 30d
+1,762
Recently adopted Meta Pixel
Fresh from the crawl — newest first.
25,709 businesses installed Meta Pixel in the last 30 days — each one made a buying decision this month.
Get all 25,709 new Meta Pixel adopters — emails includedAbout this data
How does ListSignal count Meta Pixel installs and churn?
Each business website is re-crawled continuously and its detected stack is diffed between crawls. An install means Meta Pixel appeared on a site where it wasn't previously detected; churn means it disappeared. This measures production deployments on live sites, not downloads or surveys.