Meta Pixel Adoption Trend
Live install and churn numbers for Meta Pixel, counted from observed tech-stack changes across continuously re-crawled websites. Updated daily.
Businesses using it
1,835,283
Installed, last 30d
+23,238
+4,296 this week
Dropped, last 30d
−17,774
−3,210 this week
Net, last 30d
+5,464
Recently adopted Meta Pixel
Fresh from the crawl, newest first.
23,238 businesses installed Meta Pixel in the last 30 days, each one made a buying decision this month.
Get all 23,238 new Meta Pixel adopters, emails includedAbout this data
How does ListSignal count Meta Pixel installs and churn?
Each business website is re-crawled continuously and its detected stack is diffed between crawls. An install means Meta Pixel appeared on a site where it wasn't previously detected; churn means it disappeared. This measures production deployments on live sites, not downloads or surveys.