Open Graph Adoption Trend

Live install and churn numbers for Open Graph, counted from observed tech-stack changes across continuously re-crawled websites. Updated daily.

Businesses using it
23,626,065
Installed, last 30d
+83,152
+17,580 this week
Dropped, last 30d
−41,648
−7,706 this week
Net, last 30d
+41,504

Recently adopted Open Graph

Fresh from the crawl, newest first.

83,152 businesses installed Open Graph in the last 30 days, each one made a buying decision this month.

Get all 83,152 new Open Graph adopters, emails included

About this data

How does ListSignal count Open Graph installs and churn?

Each business website is re-crawled continuously and its detected stack is diffed between crawls. An install means Open Graph appeared on a site where it wasn't previously detected; churn means it disappeared. This measures production deployments on live sites, not downloads or surveys.