Open Graph Adoption Trend

Live install and churn numbers for Open Graph, counted from observed tech-stack changes across continuously re-crawled websites. Updated daily.

Businesses using it
13,562,300
Installed, last 30d
+134,876
+25,174 this week
Dropped, last 30d
−93,587
−19,295 this week
Net, last 30d
+41,289

Recently adopted Open Graph

Fresh from the crawl — newest first.

134,876 businesses installed Open Graph in the last 30 days — each one made a buying decision this month.

Get all 134,876 new Open Graph adopters — emails included

About this data

How does ListSignal count Open Graph installs and churn?

Each business website is re-crawled continuously and its detected stack is diffed between crawls. An install means Open Graph appeared on a site where it wasn't previously detected; churn means it disappeared. This measures production deployments on live sites, not downloads or surveys.