Schema.org JSON-LD Adoption Trend
Live install and churn numbers for Schema.org JSON-LD, counted from observed tech-stack changes across continuously re-crawled websites. Updated daily.
Businesses using it
681,496
Installed, last 30d
+19,947
+2,998 this week
Dropped, last 30d
−8,334
−1,152 this week
Net, last 30d
+11,613
Recently adopted Schema.org JSON-LD
Fresh from the crawl, newest first.
19,947 businesses installed Schema.org JSON-LD in the last 30 days, each one made a buying decision this month.
Get all 19,947 new Schema.org JSON-LD adopters, emails includedAbout this data
How does ListSignal count Schema.org JSON-LD installs and churn?
Each business website is re-crawled continuously and its detected stack is diffed between crawls. An install means Schema.org JSON-LD appeared on a site where it wasn't previously detected; churn means it disappeared. This measures production deployments on live sites, not downloads or surveys.