Google Tag Manager vs Google Analytics for Shopify

Google Tag Manager is used by 4351495 Shopify stores, while Google Analytics is used by 7435446 stores. 1622601 stores use both together. Data updated daily by ListSignal.

Side-by-Side Comparison

Google Tag Manager Google Analytics
Shopify stores43514957435446
Stores using both1622601
Top countryUSUS

🔄 Who's switching? (last 90 days)

Observed from live re-crawls: one tool removed, the other added on the same site.

500
Google Tag Manager → Google Analytics
ipmarredamento.it musmusrugs.com savemvtk.org
500
Google Analytics → Google Tag Manager
packagingeurope.com monnera.com.br ipmarredamento.it

Top stores using Google Tag Manager

Top stores using Google Analytics

FAQ

Which is more popular, Google Tag Manager or Google Analytics?

Google Analytics is more popular among Shopify stores with 7435446 stores versus 4351495 stores.

Can you use Google Tag Manager and Google Analytics together?

Yes, 1622601 Shopify stores currently use both Google Tag Manager and Google Analytics together.

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