Google Tag Manager Adoption Trend
Live install and churn numbers for Google Tag Manager, counted from observed tech-stack changes across continuously re-crawled websites. Updated daily.
Businesses using it
4,307,695
Installed, last 30d
+41,101
+7,433 this week
Dropped, last 30d
−37,135
−5,569 this week
Net, last 30d
+3,966
Recently adopted Google Tag Manager
Fresh from the crawl, newest first.
41,101 businesses installed Google Tag Manager in the last 30 days, each one made a buying decision this month.
Get all 41,101 new Google Tag Manager adopters, emails includedAbout this data
How does ListSignal count Google Tag Manager installs and churn?
Each business website is re-crawled continuously and its detected stack is diffed between crawls. An install means Google Tag Manager appeared on a site where it wasn't previously detected; churn means it disappeared. This measures production deployments on live sites, not downloads or surveys.