Google Analytics Adoption Trend
Live install and churn numbers for Google Analytics, counted from observed tech-stack changes across continuously re-crawled websites. Updated daily.
Businesses using it
4,433,519
Installed, last 30d
+70,629
+14,342 this week
Dropped, last 30d
−85,141
−17,724 this week
Net, last 30d
-14,512
Recently adopted Google Analytics
Fresh from the crawl — newest first.
70,629 businesses installed Google Analytics in the last 30 days — each one made a buying decision this month.
Get all 70,629 new Google Analytics adopters — emails includedAbout this data
How does ListSignal count Google Analytics installs and churn?
Each business website is re-crawled continuously and its detected stack is diffed between crawls. An install means Google Analytics appeared on a site where it wasn't previously detected; churn means it disappeared. This measures production deployments on live sites, not downloads or surveys.