Google Analytics Adoption Trend
Live install and churn numbers for Google Analytics, counted from observed tech-stack changes across continuously re-crawled websites. Updated daily.
Businesses using it
7,371,680
Installed, last 30d
+52,700
+10,939 this week
Dropped, last 30d
−57,141
−11,057 this week
Net, last 30d
-4,441
Recently adopted Google Analytics
Fresh from the crawl, newest first.
52,700 businesses installed Google Analytics in the last 30 days, each one made a buying decision this month.
Get all 52,700 new Google Analytics adopters, emails includedAbout this data
How does ListSignal count Google Analytics installs and churn?
Each business website is re-crawled continuously and its detected stack is diffed between crawls. An install means Google Analytics appeared on a site where it wasn't previously detected; churn means it disappeared. This measures production deployments on live sites, not downloads or surveys.