Matomo Adoption Trend
Live install and churn numbers for Matomo, counted from observed tech-stack changes across continuously re-crawled websites. Updated daily.
Businesses using it
235,682
Installed, last 30d
+3,653
+828 this week
Dropped, last 30d
−4,131
−813 this week
Net, last 30d
-,478
Recently adopted Matomo
Fresh from the crawl — newest first.
3,653 businesses installed Matomo in the last 30 days — each one made a buying decision this month.
Get all 3,653 new Matomo adopters — emails includedAbout this data
How does ListSignal count Matomo installs and churn?
Each business website is re-crawled continuously and its detected stack is diffed between crawls. An install means Matomo appeared on a site where it wasn't previously detected; churn means it disappeared. This measures production deployments on live sites, not downloads or surveys.